VIA
A revamp of Singapore Telecommunication (Singtel) VIA’s mobile app to better reflect the dynamic relationship between their multiple audience segments
Timeline
8 months
Category
Digital Product Design
Role
Storytelling
Concept Design
Visual Design
User Journey
Marketing
Team
Tools
Sketch
Photoshop
Adobe Premiere
Copywriting SEO
Video Production
Channel Structuring
1 Creative Director
2 Graphic Designers
1 Writer
2 Account Managers
1 Strategist
1 Web Developer
CONTEXT
WHAT IS VIA?
VIA™ is Asia's first cross-border mobile payment alliance. Led by Singtel Communications in Singapore, VIA is Asia’s first cross-border mobile wallet alliance. As a consumer service, VIA allows travelers to transact with international merchants across the continent using their home mobile wallet. As a business network, it also connects millions of merchants with merchant acquirers creating a convenient and mobile-first digital payment ecosystem.
MANY LOCAL PAYMENT APPS IN SOUTHEAST ASIA ARE LIMITED TO DOMESTIC TRANSACTIONS, MAKING THEM INCONVENIENT FOR INTERNATIONAL TRAVELERS
PROJECT PROBLEM
DESIGN PROCESS AND TIMELINE
ALL STAGES OF THE DESIGN PROCESS
TYPOGRAPHY
TYPOGRAPHIC SYSTEM BUILT ON LEGIBILITY AND ACCESSIBILITY
USER FLOW
STEP BY STEP PATH THE USERS WILL TAKE TO PAY/SEND MONEY
HOMEPAGE DESIGN
LET’S LOOK AT HOW THIS UNWRAPS
RESULTS
A HEIGHTENED SENSE OF DISCOVERABILITY AND STYLE
The categorization of the videos into playlists improved the overall cohesiveness of the channel making it easier for each audience segment to find the information they need.
The visual assets we created improved brand representation on the platform improving credibility and overall aesthetic. These improvements also tie into the keyword research behind of the titles and descriptions resulting in a comprehensive channel that is optimized for branding and SEO.
35.72% 22.6% 3x 30mins.
increase in monthly impressionsincrease in monthly viewsincrease in external trafficmonthly watch time increased by